Privacy Policy
English · 中文版
Privacy Policy
This policy explains what personal information LiFire collects, why we collect it, and what you can ask us to do with it. It applies to lifireshop.com and to every reading we deliver.
Who we are
LiFire Official Store ("LiFire", "we", "us") is operated by Solaris Zen Co., Limited, a company registered in the Hong Kong Special Administrative Region of the People's Republic of China, with operations in Guangzhou, China. We are the data controller for the information described in this policy. You can reach us at service@lifireshop.com for any question about this policy or your data.
What we collect
Birth data. Your date of birth, your time of birth (if you provide it), and your place of birth. We need all three to calculate a Four Pillars chart; if you don't know your birth time, we calculate with three pillars and mark that on your reading.
Contact details. Your email address, so we can send you your reading and answer you if something goes wrong.
Order details. What you bought, when, and the amount. Card and bank details are handled by our payment providers — we never see or store your full card number.
Messages. Anything you write to us, including support emails and, for one-to-one sessions, the questions you send us beforehand.
Technical data. IP address, browser and device type, pages viewed, and referring links, collected through cookies and similar technologies.
We do not ask for, and we do not want, any health information. Please do not send us medical records or other special-category data.
Why we collect it
To calculate and deliver your reading; to take payment and send receipts; to answer your questions and provide support; to keep the site secure and prevent fraud and abuse; to understand in aggregate which pages and products are useful; and to meet our legal and accounting obligations.
Birth data specifically
We treat your birth date, time and place as personal information, because it can identify you and it touches on personal belief. We do not sell it. We do not rent it. We do not use it for advertising. It is used to calculate your reading and nothing else. You can ask us to delete it at any time, and we will — see "Your rights" below.
Legal bases
Where the EU or UK GDPR applies, we rely on these bases: performance of a contract to calculate and deliver a reading you have bought or requested; your consent for optional cookies and marketing email; legitimate interests in keeping the Service secure, preventing fraud and improving it; and legal obligation for tax and accounting records.
Who we share it with
Only the providers who make the Service work, and only as much as they need:
- Payment processors — to collect payment and handle refunds.
- Email delivery providers — to send your reading and receipts.
- Hosting and infrastructure providers — to store your data and serve the site.
- Analytics providers — in aggregate, to understand how the site is used.
- Professional advisers and authorities — where we are legally required to disclose.
We do not sell or share your personal information for cross-context behavioural advertising. There is no "sale" of personal information as that term is defined by the California Consumer Privacy Act.
How long we keep it
Free blueprint calculations are kept only as long as needed to operate the Service. Paid readings and their supporting birth data are kept for as long as you have access to them, and for the period we are required to keep financial records. Support correspondence is kept for up to 24 months. You can ask us to delete your data sooner.
International transfers
We operate from Hong Kong, with operations in Guangzhou, China, and we use service providers in other countries, including the United States. Where personal data leaves the EU or the UK, we rely on appropriate safeguards such as standard contractual clauses, or we ask for your consent.
Security
We use encryption in transit, access controls, and least-privilege access to production systems. No system is perfectly secure, so we also keep the amount of data we hold to a minimum.
Cookies
We use strictly necessary cookies to run the store and the checkout, and optional analytics cookies to understand traffic. You can block or delete cookies in your browser settings; the strictly necessary ones are required for checkout to work.
Children
The Service is intended for adults. It is not directed at children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has given us personal data, write to us and we will delete it.
Your rights
If you are in the EU or UK: you have the right to access your data, correct it, delete it, restrict or object to certain processing, receive it in a portable format, and withdraw consent at any time. You also have the right to complain to your local data protection authority.
If you are a California resident: you have the right to know what personal information we collect and how we use it, to request a copy, to request deletion, to request correction, to opt out of the sale or sharing of personal information (we do neither), and to not be discriminated against for exercising any of these rights.
To exercise any right, email service@lifireshop.com with the subject line "Data request". We will confirm within 10 business days and complete the request within 45 days. We may need to verify your identity, which we do by matching the request to the email address used for your order.
Changes
If we change this policy we will post the new version here and update the date below. Material changes will be announced on the site or by email.
Last updated: 22 September 2026
隐私政策（中文版）
本政策说明 LiFire 收集哪些个人信息、为何收集，以及您可以要求我们对这些信息做什么。本政策适用于 lifireshop.com 及我们交付的每一份解读。
我们是谁
LiFire 官方店铺（下称"LiFire""我们"）由 Solaris Zen Co., Limited 运营。该公司于中华人民共和国香港特别行政区注册，运营中心位于中国广州。我们构成本政策所述信息的个人信息处理者（数据控制者）。如对本政策或您的数据有任何疑问，请联系 service@lifireshop.com。
我们收集什么
出生信息。您的出生日期、出生时间（如您提供），以及出生地点。三者齐备才能排出四柱命盘；如您不知道出生时间，我们将按三柱计算，并在解读中明确标注。
联系方式。您的电子邮箱，用于向您发送解读，以及在出现问题时与您沟通。
订单信息。您购买了什么、购买时间与金额。银行卡及银行信息由支付服务商处理 — 我们不会看到或存储您的完整卡号。
沟通记录。您写给我们的任何内容，包括客服邮件，以及一对一咨询前您发送的问题。
技术数据。IP 地址、浏览器与设备类型、访问页面、来源链接，通过 Cookie 及类似技术收集。
我们不索取、也不希望获得任何健康信息。请勿向我们发送病历或其他特殊类别数据。
我们为何收集
用于计算并交付您的解读；收取款项并发送收据；回复您的问题并提供支持；维护站点安全、防范欺诈与滥用；以汇总方式了解哪些页面与商品有用；以及履行法律与会计义务。
关于出生信息
我们将您的出生日期、时间与地点视为个人信息，因为它可以识别您的身份，且涉及个人信念。我们不出售、不出租、不将其用于广告投放。它仅用于计算您的解读，不做他用。您可以随时要求我们删除 — 见下文"您的权利"。
合法性基础
在适用欧盟或英国 GDPR 的情况下，我们依据以下基础处理数据：履行合同（用于计算并交付您已购买或申请的解读）；您的同意（用于非必要 Cookie 与营销邮件）；合法利益（用于维护服务安全、防范欺诈与改进服务）；以及法律义务（用于税务与会计记录）。
我们与谁共享
仅与支撑本服务运行的服务商共享，且仅限其必要范围：
- 支付服务商 — 用于收款与处理退款。
- 邮件发送服务商 — 用于发送解读与收据。
- 主机与基础设施服务商 — 用于存储数据与提供网站服务。
- 统计分析服务商 — 以汇总方式了解站点使用情况。
- 专业顾问与主管机关 — 在法律要求披露的情形下。
我们不会出售您的个人信息，也不会将其共享用于跨场景行为广告。不存在《加州消费者隐私法案》（CCPA）所定义的"出售"个人信息行为。
保存期限
免费测评的计算结果仅在运营服务所必需的期间内保存。付费解读及其对应的出生信息，在您可访问期间内保存，并按法定财务记录保存期限保存。客服沟通记录最长保存 24 个月。您可以要求我们提前删除您的数据。
跨境传输
我们的运营主体位于香港，运营中心位于中国广州，并使用位于其他国家（包括美国）的服务商。当个人数据离开欧盟或英国时，我们依据标准合同条款等适当保障措施进行，或征求您的同意。
安全
我们采用传输加密、访问控制，并对生产系统实行最小权限访问。没有绝对安全的系统，因此我们同时将所持有的数据控制在最少范围。
Cookie
我们使用运行店铺与结账所必需的严格必要 Cookie，以及用于了解流量的可选统计 Cookie。您可以在浏览器设置中阻止或删除 Cookie；严格必要 Cookie 是结账功能正常运行所必需的。
儿童
本服务面向成年人，不面向儿童，我们不会在知情情况下收集未满 18 周岁人士的个人信息。如您认为有儿童向我们提供了个人数据，请来信告知，我们将予以删除。
您的权利
如您在欧盟或英国：您有权访问、更正、删除您的数据，有权限制或反对特定处理，有权以可携带格式获取数据，并可随时撤回同意。您还有权向所在国的数据保护监管机构投诉。
如您是加州居民：您有权知悉我们收集哪些个人信息及其用途，有权要求提供副本、要求删除、要求更正、要求退出个人信息的出售或共享（我们两者皆无），且不因行使上述权利而受到歧视。
行使上述任何权利，请发邮件至 service@lifireshop.com，主题写 "Data request"。我们将在 10 个工作日内确认，并在 45 天内完成处理。我们可能需要核验您的身份，方式是将申请与您下单时使用的邮箱地址进行匹配。
政策变更
如本政策有变更，我们将在本页公布新版本并更新下方日期。重大变更将通过站内公告或邮件通知。
最后更新：2026 年 9 月 22 日 | Last updated: 22 September 2026